Tuesday, August 28, 2007
Craft Inc.
Chapter 2:
Is about the business side of this whole "turning my creative hobby into a business" process. I took a basic entrepreneurship class in college, but now it's a little more real and a lot more scary. All of the legal, insurance, tax, record-keeping stuff is overwhelming when it's listed out all at once.
I'm starting to get a little nervous but this is good! I just have to keep reminding myself that I can do the business thing. I'm a hard worker and I can make and keep plans.
Right now my plan of action is (Thanks, Craft Inc.!):
Write up rough rough rough draft of business plan.
-this will include a time line
-mission statement / company description
-location of business
-company id (start with a brainstorm)
-target market
-market research (big project in itself... will start with a placeholder and hypotheses)
-line of products and how often they will be released (the fun part!)
-equipment required (seems like basic research)
-production (me)
-selling plans (Etsy at first, then my own website, then a physical store!)
-marketing plan (online, most likely)
-budget and financial plan (this'll be interesting, may need Jacob's help here)
-projections and exit plan
::breathes into a paper bag::
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